User Behavior Segmentation & Predictive Profiling

Behavior modeling pipeline for recommender systems using clustering, anomaly detection, sequence classification, and drift monitoring

Overview

Built a user behavior segmentation and predictive profiling pipeline for personalization and recommender systems. The project focuses on modeling temporal behavioral patterns while keeping deployment trade-offs visible.

Key Work

  • Applied supervised and unsupervised learning to behavioral event streams, including clustering, anomaly detection, and sequence classification.
  • Benchmarked XGBoost, transformer, and LSTM architectures across accuracy and latency trade-offs.
  • Designed temporal feature engineering workflows for behavioral preference modeling.
  • Added drift-detection harnesses to monitor changing behavior distributions over time.

Stack

  • Python, scikit-learn, PyTorch, XGBoost
  • Hugging Face Transformers, temporal feature engineering
  • Model evaluation, drift detection, recommender-system profiling

Impact

The pipeline supports user understanding workflows for ranking and recommendation systems, with practical emphasis on measurable quality, serving cost, and model monitoring.